The Practice: Shipping Creative Work



Creative work is not guaranteed. But there is a pattern of who succeeds and who doesn’t. And consistent pursuit of the endeavor is the best progress.

Based on the breakthrough workshop Akimbo, led by legendary author Seth Godin, The Practice helps you break away and find the courage to do and share creative work. Godin insists that it is a writer’s block myth that consistency is more important than credibility, and that experiencing an imposing syndrome is a sign that you are a well-adapted person. Above all, it shows you what it takes to turn your passion from private distraction into a productive contribution, one that you wanted to share with all along.

Because this book learns to dance with fear as a guide. Take the risks that are worth taking. And to embrace the empathy needed to make the work contribute credibly and with joy.